10 working days left

7 April 2011

The countdown has begun with 10 working days left before I sign off from ARN in Sydney.

There are still a lot of things on my to-do list that needs to be completed before I can sign off though.

The marketing project is still ongoing and while i refer to it as the 'marketing project', it is in essence 4 different projects in one.

The main components are:

1. Stationery - Going through and changing everything that has an ARN or a MIX FM logo on it. Went through an entire network audit and it came back with 284 items that had logos on it!
There were 13 different kinds of letterheads alone!!

So the plan was to collate and combine wherever possible to achieve consistency, cost effectiveness and a strong brand presence.

End result:
284 logo/branded items down to 98

Envelopes : From 29, down to 3
Letterheads: From 13, down to 1
Complimentary slips: From 13, down to 1
Presentation folders: From 10, down to 5

Now that this was done, we searched for and found the best costs associated with printing the entire suite of stationery again. We have made some very considerable savings on that front.

Current stage: Waiting to confirm the designs to send to the printers to print.

2. Merchandising - In terms of merchandising, it is quite astounding to find out that there hasn't really ever been a formal spending process dedicated to Merchandising for the various stations. It has been quite adhoc and as and when required for a special promo. With me taking over, it gave the promotional managers across the various states to give us feedback about what they would want to give out and have in terms of merchandising.
What was amazing to see was how grateful were even with small things such as caps which were not available previously. Really gave me a personal high knowing that I had made a difference !!

So, we compiled a list of most common merchandising items and then got all the promo managers across the network to give us their feedback on what would be a 'must have' and what would be a 'nice to have'.

This we shortlisted to 10 items and worked out the quantities that would be required.,

Current stage: Waiting to confirm the total quantities per item and confirm designs for the merchandising
3. Outdoor Broadcasting Branding - From time to time, all radio stations go through and broadcast from an outdoor venue like the recent one that Mix 106.5 FM did for the house giveaway. Here, have a look here
For this purpose, there needs to be quite a few different things that are required to host a successful broadcast (and we are not talking about the electrical/music items). The items in question here are branding items. Common examples are Marquees, corflutes, outdoor banners, etc.

So, the question that we had was "what makes a successful outdoor branding?" I didn't know and neither did Jodie so we asked the people who made this possible. Once again we headed back to the Promo managers in the various states and asked them to give us lists of each item that would be a must-have if there was to be a successful outdoor broadcast in terms of brand presence.

The teams have been so co-operative and helpful which has been a bonus because without them I would be more lost than I currently am!

Once we had the list down pat, the hunt for the suppliers began and that included going through very many suppliers. I even tapped into my contacts at GSP from my previous project and they are going to create the corflutes for us at a very special rate!!

Current stage: Waiting to confirm the main supplier for the bulk of the items and drawing up an invoice for the same.

4. Signage - As with any new logos, there has to be changes on all items that have the old logos on them. This extends to buildings and structures as well and is probably the hardest of the lot to complete.
We have radio stations across Australia and each of these have ARN and MIX logos in varying ways. Unlike a letterhead or a business card this is not as straightforward as getting the printers to print a new batch.
As I found out the hard way, each of the items outside and inside the building have been commissioned individually!!

To change each of these would take atleast 3 weeks after the quote has come in.

Current stage: Finalising the quote on all the items that have logos on them that need to be changed.


End results required:
1. Stationery - New suite of stationery printed and handed to various admin managers across the network
2. Merchandising - All items delivered to various promo managers across the market.
3. Outdoor Broadcasting Branding - All items delivered to various promo managers across the market.
4. Signage - All new signage in all buildings and across the offices throughout the network.
As you can see, there is still a lot of work to be done and its only 10 working days to go. No pressure, hey!

Pressure is one thing you expect constantly with this role and then you learn very quickly how to deal with it too.

Day 1 ... ARN

8 Feb 2011

Yesterday was my first day at the Australian Radio Network (Sydney).

I arrived at ARN on Day 1 and met with Bluebell Rae (Executive Assistant to CEO and CFO) who had very efficiently planned out my day which was spent meeting with the National Leadership Team at ARN and getting an understanding of what their role was in the business.

Recently, ARN has gone through a restructure which has resulted in a national approach for the company as opposed to regionalised decision makers.

As big a step as that was, it was only step 1 of the changes that are about to happen here. Not only in the way business is handled but the physical premises itself is getting a facelift and renovations are happening everywhere in the building. This has resulted in a lot of people/teams having to move desks/offices and finding places to sit to continue work.

I walked into this environment yesterday and can feel the buzz on the floor… Very excited about being part of this change.

Working with NZ Mags was an opportunity to be a part of a different kind of change and this will help me not only learn more about Radio and marketing but also how change is applied to different parts of a business.

I will be involved in a series of mini projects starting with assisting Jodie Koning (National Marketing Director) with the branding application of all of ARN’s stations and the company itself. Geraint Davies (National Operations Director) has got each station on each site around the country to send through in soft and hard copy, anything and everything that has a logo on it.

This has now resulted in a big basket of samples from across the country and an itemised list of the same via soft copy.

My job in week 1 is to make some head and tail of all of this and provide recommendation on how we can be consistent and cost effective with our branding and print runs.

Time to start sorting!

Block 2 completed

28/01/2011



Last day today at GSP and today will be spent putting the finishing touches on everything and saying goodbyes.

I am quite happy with what we have achieved during the three months here but at the same time, I will miss the place and its people. They are a warm bunch of hardworking people who took me in as one of their own and I was made to feel comfortable from day one. Special thanks to Peter Piccione (for all the travel and general advice, a sound sounding board for all my wacky ideas!), Jennifer Jefferys (provider of solutions when i had any problem) and Stephen Rudgley (lunch buddy and going out of his way to drop me home, time and time again!)

Flying home today for a week of rest and then heading back to Sydney to start work with Australian Radio Network (ARN) after that.

I went to meet with Jodie Koning (National Marketing Director, Australian Radio Network) yesterday and she briefed me in on the specifics of my next block.


This has been an amazing learning experience. This block gave me an insight on the outdoor/pos print industry, marketing and organisational behaviour.

I look forward to see what ARN throws at me next!

Frantic pace on its way

12/01/2011

First post for 2011. Writing err typing 2011 feels weird. But then i suppose every new year feels weird as time seems to be flying past. As a group we are almost at the 1 yr mark for this program and looking back it has been interesting. I have been fortunate enough to be involved in a huge project (in NZ Mags) and now with GSP, it is again a totally unique learning experience.

Over the Christmas break, Tracy had managed to get me in touch with Ciaran Davis (CEO, Australian Radio Network) and he was kind enough to offer me some challenging projects which will form my next block.

Before I start thinking about that, there is a lot of work at hand here at GSP.

There are still a lot of things that need to be ticked off and time is running out. One of the biggest major is finishing the website for GSP which I was putting together. Everything is running and completed except for the contact form on the website. This is the part where an interested customer fills in their details, presses submit and the information comes through to an email address here at GSP.

Tried to get some help from the IT team but have been told that there is a freeze and nothing will be done before 17th Jan. Guess, we will have to wait and see what happens after the 17th.

The weather is quite bad here in Sydney with constant rain and changing seasons but nothing as bad as what we are seeing in Queensland.

My thoughts and wishes are with those devastated by the raging floods in Queensland. Its hard to fathom that so much destruction can happen so quickly and without warning.