Online and ready to go

11 May 2011

My project revolves around reviewing current content management tools and processes and providing a fresh perspective on what is being done well and what could be done better.

So, before I can give any recommendations, I need to understand what the system currently is and how it works. And for this reason, i have spent all of this week, meeting with people who are part of the Online content management team in Auckland.  These individuals are part of different teams where they are responsible for what goes up on the websites for the different mastheads for APN NZ (namely, nzherald.co.nz, all regional websites, NZ women's weekly and NZ listener).

It was a good learning process where i got the chance to sit down with both the online editors to see what they do on a day to day basis as well understand why a certain story which shows up on the front page is there. You would be surprised at the thought that goes into this instead of updating stories as they flow in.

The remainder of this week will also be quite similar where i will continue this journey to firstly understand why things are being done the way they are and then, how exactly do the people who do this, do it?

If that hasn't confused you enough, please feel free to come back in about a week's time where I should have some more clarity!

On a separate note, the Fast Track positions are now shut for 2011 intake and the recruiting company is now vetting these applications as they go through a series of steps before they are shortlisted down to the final assessment centre in June.

Best of luck to everyone who applied.

Sid is also now in Auckland and has started work with The Radio Network and will be here for the next three months. I look forward to showing him around my city and a healthy dose of kiwi hospitality :)

A new desk and a new audience.

5 May 2011
Before I give you all an update on my new project, I would like to touch briefly on my experience yesterday with The Radio Network where I go an opportunity to present to a group of people who were interested in the Fast Track Program. I gave a presentation that was structured by Sid Rallapalli and then added to by Tracy Martin. I modified the content to suit my style of presentation and then invited discussion from the group on what they could expect from the program while trying to be as clear as I could about their queries.
This went on for about an hour and 15 mins and the feedback that I got was that everyone in that room felt quite comfortable with the next steps in the process and what to expect from the program itself.

Mission Accomplished!


And now on to my new project. Something that I have now become very familiar with is introducing myself to people. For the next 3 – 6 months I will be based at APN Online (NZ) and working with Jeremy Rees on some content management recommendations. I cant disclose much more as I still need to get to the nitty-gritty of it myself.


The deadline for applying for the fast track intake is fast approaching for internal candidates. I am looking forward to seeing who makes it to the assessment centres in Auckland and Sydney!

Day 1 ... ARN

8 Feb 2011

Yesterday was my first day at the Australian Radio Network (Sydney).

I arrived at ARN on Day 1 and met with Bluebell Rae (Executive Assistant to CEO and CFO) who had very efficiently planned out my day which was spent meeting with the National Leadership Team at ARN and getting an understanding of what their role was in the business.

Recently, ARN has gone through a restructure which has resulted in a national approach for the company as opposed to regionalised decision makers.

As big a step as that was, it was only step 1 of the changes that are about to happen here. Not only in the way business is handled but the physical premises itself is getting a facelift and renovations are happening everywhere in the building. This has resulted in a lot of people/teams having to move desks/offices and finding places to sit to continue work.

I walked into this environment yesterday and can feel the buzz on the floor… Very excited about being part of this change.

Working with NZ Mags was an opportunity to be a part of a different kind of change and this will help me not only learn more about Radio and marketing but also how change is applied to different parts of a business.

I will be involved in a series of mini projects starting with assisting Jodie Koning (National Marketing Director) with the branding application of all of ARN’s stations and the company itself. Geraint Davies (National Operations Director) has got each station on each site around the country to send through in soft and hard copy, anything and everything that has a logo on it.

This has now resulted in a big basket of samples from across the country and an itemised list of the same via soft copy.

My job in week 1 is to make some head and tail of all of this and provide recommendation on how we can be consistent and cost effective with our branding and print runs.

Time to start sorting!

Block 2 completed

28/01/2011



Last day today at GSP and today will be spent putting the finishing touches on everything and saying goodbyes.

I am quite happy with what we have achieved during the three months here but at the same time, I will miss the place and its people. They are a warm bunch of hardworking people who took me in as one of their own and I was made to feel comfortable from day one. Special thanks to Peter Piccione (for all the travel and general advice, a sound sounding board for all my wacky ideas!), Jennifer Jefferys (provider of solutions when i had any problem) and Stephen Rudgley (lunch buddy and going out of his way to drop me home, time and time again!)

Flying home today for a week of rest and then heading back to Sydney to start work with Australian Radio Network (ARN) after that.

I went to meet with Jodie Koning (National Marketing Director, Australian Radio Network) yesterday and she briefed me in on the specifics of my next block.


This has been an amazing learning experience. This block gave me an insight on the outdoor/pos print industry, marketing and organisational behaviour.

I look forward to see what ARN throws at me next!