17/05/2010
Its getting very close to D-day as Tristan is now working on using MaaX to generate the leads for the telemarketing campaign.
I am still in two minds about going in-house or external. Will probably sound this out with Chris or Sarah and see what their take on this is.
Today was spent chasing up the loose ends and pretty much everything is on hold until the leads are ready to go. The Women's Weekly side of this will not happen until c.o.b Wednesday and the Listener will probably take another day or two.
Based on this run rate, we are still more than a week away before the first call is made to a lead.
Over and out!
Showing posts with label tristan. Show all posts
Showing posts with label tristan. Show all posts
Monday, May 17, 2010
Monday, May 3, 2010
Second week
03/05/2010
Started the week today sitting down with Tristan.
He gave me a really good insight of how MaaX worked and what its capabilities were. Basically any information that was required was available as long as the right questions were asked.
Next step is to sit down with Brad Glading (Research Manager, NSM) to work out the profile of NZWW and NZL subscribers.
I will then bring that information to Tristan and overlay that against the current NZH subscribers and come up with a group of subscribers that can be targeted to increase subscriptions.
The more I understand about MaaX and its capabilities the more questions are coming to mind.
Sarah Sandley has come back from leave today and came over and asked me how I was settling in. We have a formal catch up tomorrow and she also has a project for me so that should be good.
Started the week today sitting down with Tristan.
He gave me a really good insight of how MaaX worked and what its capabilities were. Basically any information that was required was available as long as the right questions were asked.
Next step is to sit down with Brad Glading (Research Manager, NSM) to work out the profile of NZWW and NZL subscribers.
I will then bring that information to Tristan and overlay that against the current NZH subscribers and come up with a group of subscribers that can be targeted to increase subscriptions.
The more I understand about MaaX and its capabilities the more questions are coming to mind.
Sarah Sandley has come back from leave today and came over and asked me how I was settling in. We have a formal catch up tomorrow and she also has a project for me so that should be good.
Friday, April 30, 2010
Night at the sulky
30/04/2010
Sat down with Andrew today and sough understandings on how MaaX worked and how NSM were using it. Have to say that this is an amazing piece of software which can do remarkable things. The thing that impresses me most is the ability to really drill into detailed analysis about your query or get a more holistic approach of the same.
But, and this is true with any piece of technology, it is only as good as the person using it. Tristan is the super user when it comes to MaaX within NSM and he has been using the software for more than a year now and is really good at it. Will need to spend more time with him on Monday to see what quick wins we can get for NZ Magazines.
I also asked Chris to work through the project KPIs with me to ensure that I was going down the right path. He has kindly agreed to do that.
Sarah Sandley should be back next week so it would be great to spend some time with my mentor.
I am off to the sulky tonight and not as a spectator only but will also take part in one of the races. For those (like me) who didn’t know, a sulky is “a lightweight cart having two wheels and a seat for the driver only but usually without a body, generally pulled by horses or dogs, and is used for harness races”, (source: wikipedia).
Super cool way to end the week and catch up with some people from the Herald.
Have a great weekend… Catch you on Monday!
Sat down with Andrew today and sough understandings on how MaaX worked and how NSM were using it. Have to say that this is an amazing piece of software which can do remarkable things. The thing that impresses me most is the ability to really drill into detailed analysis about your query or get a more holistic approach of the same.
But, and this is true with any piece of technology, it is only as good as the person using it. Tristan is the super user when it comes to MaaX within NSM and he has been using the software for more than a year now and is really good at it. Will need to spend more time with him on Monday to see what quick wins we can get for NZ Magazines.
I also asked Chris to work through the project KPIs with me to ensure that I was going down the right path. He has kindly agreed to do that.
Sarah Sandley should be back next week so it would be great to spend some time with my mentor.
I am off to the sulky tonight and not as a spectator only but will also take part in one of the races. For those (like me) who didn’t know, a sulky is “a lightweight cart having two wheels and a seat for the driver only but usually without a body, generally pulled by horses or dogs, and is used for harness races”, (source: wikipedia).
Super cool way to end the week and catch up with some people from the Herald.
Have a great weekend… Catch you on Monday!
This is me on friday night at the Alexandra Park race course. We came fourth (Don't tell anyone that there were only four horses in that race)
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