13 July 2010
There has been development in the Outbound campaign.
We were reviewing the incentive payouts and realised that total sales being paid out for were not matching the verified sales that we were getting in the system. I spoke to both NSM and the Wellington provider about this issue and they were both very helpful in understanding the predicament of paying out for sales which do not materialise. We have since then changed our policy and will only pay out on verified sales from now on.
As part of this exercise I will need to pop down to Wellington to catch up with the troops and hopefully push them to generate some more sales than current. Our overall conversion rate is about 1.5% which is industry standard but very far off the 5% which we had originally aimed for.
On a different note, I got an email last night mentioning that Brendan Hopkins (APN Group CEO) has now resigned and will be leaving at the end of the year. He was a big supporter of this program and with his departure, one questions what the future for this program will hold.
I guess time alone will tell whether the incoming CEO will continue to see value in this exercise, in us….
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