Project Outbound

29 April 2010

Today Project Outbound officially begins. I started by formulating questions on what information I required for this project and also clarifying the outcomes that we required out of this project.

Chris put together a meeting with Matthew Wilson (GM Newspaper Sales and Marketing for the NZ Herald) to help us utilise existing technology within the business.

Matthew’s team have successfully utilised data mining software called MaaX to get a lot of wins for newspaper subscriptions ranging from targeted campaigns to automated welcome packs.

At the meeting, we had Matthew, Andrew Niven (Sales Operations Manager for Newspaper Sales and Marketing) and Tristran Calwell (Market Research Analyst) to outline the project and our objectives.

Step one is compiling how NSM (Newspaper Sales and Marketing) have used MaaX so far.

That starts tomorrow.